Thursday, February 17, 2011

Real Estate Back Office with Customer Relationship Manager (CRM) and Video Training Library Improves Agent Recruitment

Amherst, NH - New England real estate company Virtual Homes Real Estate, a licensed broker in five states, is offering its proprietary real estate back office as a custom Intranet complete with CRM to owners/brokers who want to grow their business using the tools of some of the most successful virtual offices.

"Our Virtual Homes Intranet is a robust back office suite that will change the way brokers and agents do business. Not only do we provide powerful marketing tools, we provide a comprehensive support system with 60+ of hours of training videos that can be accessed around the clock."

He says the video training library covers everything from how to set up Outlook with a custom signature to how to make effective use of social media like Facebook, Twitter, and more. Tools include:

  • Calendar - Create, view and RSVP to events and training webinars.
  • Resources - Access forms, instructions, flyers, buyer/seller presentations, and more.
  • Website Links - Links to commonly needed sites.
  • Agent Files - A private folder for agents, staff and management to store electronic documents that are secure and backed up automatically. Files can be accessed from anywhere.
  • Notification Forms - Quickly notify front desk, management, and/or bookkeeping of listings, transactions, vacation plans, etc.
  • Support Queue - Monitor agent requests
  • Web Based CRM - online contact management system that provides automated distribution of web site registration and lead management tools.
  • Web site registration form integration into your existing web site.
  • Lead notification - flexible lead distribution and notification system.
  • Lead management - contact management system.
  • Auto responder, drip email, blast email, activity plans and call prompting.
  • Web Site/Social Media
  • WordPress Individual Agent Sites - proven configuration for high SEO
  • Facebook, LinkedIn and Twitter Integration
  • Orientation and On-going Training
Recognizing that building a successful real estate sales business in today's market requires extensive online prospecting, the Virtual Homes lead router system, available to brokers only, provides personalized, systematic follow-up with prospects to convert them into customers. Leads enter the system through provided forms and can be tracked and assigned to drip email campaigns according to status and expressed interests.

The highly successful technology company, which merged with two former RE/MAX offices in New England in 2009, spent years over a million dollars creating and refining the technology it uses today to give brokers an edge in their own market. That marketing edge is significant for offices of ten or more agents, says Fred Doleac, Owner/Broker of Virtual Homes.

"In today's evolving real estate business, owners who aren't maximizing their productivity by reducing dependence on a bricks and mortar presence are falling behind. Today's agents are fortunate to be able to work anywhere, anytime; but the office environment has been slow to reflect that reality."

Doleac says that his unique virtual office and real estate CRM tools are designed from the ground up to ensure agents' productivity working online.

"One might think that growth is off the table in today's real estate market, that simply surviving is the order of the day. With our business model that reflects disciplined cost reductions and increased efficiencies that come from our virtual office system, growth is not just theoretically possible--we're actually helping people do it."

He refuses to publish all the details of the Virtual Homes back office for competitive reasons, requiring potential users to sign a non-disclosure agreement to participate in an introductory webinar to review the system in detail. However, an appointment may be scheduled for an introductory webinar by visiting http://www.virtualhomes.com/solutions/.

"The Virtual Homes Virtual Office System has made agent recruitment a lot easier, because it helps owners keep their agents light years ahead of the competition. It's an end-to-end marketing and productivity software suite that really works."

Doleac says he's pleased to be offering his virtual office technology to brokers in most markets nationwide in a structure that limits the downside risks and puts the ball in his company's court to perform.

"We're very fortunate to be in a position to grow our real estate business at a time when most companies are forced to retreat to the boardroom for new ideas. Our ideas have already been tested and are working."

To schedule a webinar, contact:

Fred Doleac
Broker/Owner
Virtual Homes
55 Ponemah Road
Amherst, NH 03031
603-732-1800 or 800-856-2479
603-732-1817 Direct
Fax toll free - 888-884-0543

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