Real Estate Websites Developer Releases Free Mortgage Keyword Tool

Nampa, Idaho - Real estate web developer Top Seller Sites released a new free mortgage keywords tool to help loan officers and mortgage brokers find the best keywords to target in their search engine marketing campaigns. The tool allows mortgage professionals to quickly and easily compile lists of up to 1,613 keywords for the localities and keyword modifier variations that will be important to their online marketing success.

Kevin Harper, SEO consultant and founder of Top Seller Sites, says that he built the tool primarily for his internal use in developing mortgage search engine optimization strategies for his clients, but wanted to share it freely with the mortgage community.

"Basically, Excel was becoming too cumbersome to compile keyword modifiers with cities, counties, states, and state abbreviations. I found that many keywords and grammatical structures were common to mortgage keywords, and decided to write a script to compile my keyword lists by checking off simple boxes."

It is very easy to use. Loan professionals simply select their state, Canadian province, or U.S. Territory. Then they enter up to twenty location names such as cities, counties, or neighborhoods, and select the keywords they want appended to the locations. Harper says the keyword choices come from years of experience doing mortgage and real estate SEO for clients in various markets.

"While our focus has always been real estate websites, a subset of our business is the mortgage industry, so we felt the time was right to build a tool to help our mortgage clients. This is expected to increased the use of the keyword tool dramatically as more mortgage professionals find out about it."

Harper says he hopes his large clientele of real estate agents will let their colleagues in the loan business know about the new tool.

How should a mortgage sales professional use the keyword list generated by the tool? That depends on the user's level of sophistication, according to Harper.

"We use the list along with Google's keyword research tool to identify opportunities for organic SEO that will benefit our clients by producing more targeted website traffic and leads. It can be used in blogging, article writing, and backlinking campaigns."

He says that more keyword choices will be offered in the future in response to his mortgage clients' needs. In the meantime, he encourages loan officers and mortgage brokers to use the site to come up with keyword combinations they hadn't thought of before and to check their website rankings with the free SEO software download.

Real estate website developer releases unique free keyword discovery

Nampa, Idaho - Idaho real estate web developer Top Seller Sites released a new keyword discovery tool called the Real Estate Keywords Tool to help agents and brokers find the best keywords to target in their search engine marketing campaigns. The tool allows real estate professionals to quickly and easily compile lists of up to 17,879 keywords for the cities and keyword variations that will be important to their online marketing success.

SEO consultant Kevin Harper says that he built the tool for his own use in developing search engine optimization strategies for his clients, but wanted to share it freely with the real estate community.

"I developed the site because Excel was becoming too time-consuming to concatenate keyword modifiers with cities, counties, states, and state abbreviations. I found that many keywords and grammatical structures were common to real estate keywords, and decided to write a script to compile my keyword lists by checking off simple boxes."

It is definitely easy to use. Agents simply select their state, Canadian province, or U.S. Territory. Then they enter up to twenty location names such as cities, counties, or neighborhoods, and select the keywords they want appended to the locations. He says the keyword choices come from years of experience doing real estate SEO for clients in many different markets.

"We have recently been doing more commercial real estate websites, so we've started adding the more popularly used keyword combinations used by commercial brokers, buyers, and sellers. This has increased the appeal of the keyword tool dramatically, since commercial real estate has been in the news lately."

Harper says the keyword choices include some specialized keywords as well, including real estate investment keywords for marketing multifamily properties and recreational real estate keywords for agents who specialize in that.

How do you use the keyword list returned by the tool? That depends on the user's level of sophistication, according to Harper.

"We generally use the list in combination with Google's keyword tool to identify opportunities for organic SEO that will benefit our clients by producing more targeted website traffic and leads. It can be used in blogging, article writing, and backlinking campaigns."

He says that more keyword choices will be offered in the future in response to clients' needs. In the meantime, he encourages real estate agents and brokers to use the site to come up with keyword combinations they hadn't thought of before.

For more information:

Real Estate Keywords Tool: http://www.realestatekeywordstool.com
Real Estate SEO: http://topsellersites.com
Real Estate Marketing Tips: http://realestatemarketingtips.org

Real estate website development and search engine marketing company offers download of pay per click software

Nampa, Idaho - Real estate website developer and search engine optimization company Top Seller Sites has announced a new pay per click software tool to give clients and webmasters another valuable resource to help create and manage their search engine marketing pay per click campaigns.

The site is designed to provide useful information for small business owners and corporate marketing departments alike about one of the most powerful PPC bid management software tools in existence. This lightning fast software package handles everything from keyword sorting and ad group creation to campaign deployment and landing page optimization.

It can even import product data feeds to optimized large quantities of landing pages using CSV databases of products or geographical locations.

"We are amazed at what this software can do, and how fast it can do it," Kevin Harper, owner of Top Seller Sites says. "If you watch the video on the website, you'll see that this is powerful PPC software no ad agency or consultant should be doing business without. It's truly amazing."

He says the software works to lower the overall cost of pay per click marketing campaigns by (a) lowering the amount of time spent creating and managing ad campaigns, and (b) optimizing keywords and landing pages so that Quality Scores are high and click-costs are low.

Harper says that one of the worst mistakes pay per click advertisers make is sending their clicks to their home page.

"This dramatically increases the cost per click for a couple of reasons. First, the Quality Score is lower. If you are selling blue widgets, your Quality Score will be highest when your page is written to specifically to sell blue widgets, not give directions to the widget manufacturer's office. A higher quality score means a higher placed ad for less money per click. Second, because a home page will not convert a click as well as a specific product page, users who click on an ad that goes to a home page often leave without completing a sale."

All of this means a much higher cost for advertisers with less return on advertising investment dollars. Harper is confident that this new PPC software will exponentially increase bottom line profits for small business owners and enterprises alike.

"From marketing real estate websites to niche affiliate websites, the software is bound to increase ROI across the board."

For more information:

http://www.payperclicksoftware.biz
http://www.rankcheckingsoftware.com
http://topsellersites.com